Sout El Hob Music, launched in 1972, is one of the premiere music labels in the Middle East, and was home to artists from virtually every genre, SEH Music has boasted such multi platinum superstars as Medhat Saleh and Mohammad Fouad, Warda and others..

Sout El Hob enormous success led by Mr. Atef Montasser at the helm has attracted EMI music to a joint venture that lasted over 6 years. EMI's partnership with SEH was a statement to Mr. Atef Montasser and his superior A&R department in finding and boasting artists to the world of music. A true star maker, the company believed in discovering artists to stardom rather than acquiring them.